Amazon, TikTok, L'Oréal, Panasonic, ADGM, Central Bank of UAE
360X and Amazon Smbhav 2020
Overview
The Covid pivot: an events agency rebuilt as a virtual events platform, sold to Amazon, TikTok, and L'Oréal, at a US$1M run rate inside ten months.
Challenge
March 2020. Thinkubator's events led business stopped overnight. The choice was wind down or rebuild the product for a world that could not meet.
Strategy / Big Idea
Pivot the agency into a platform. Build a 3D and VR virtual events product fast enough to catch the demand spike, and sell it to the largest events being forced online.
Execution
Built 360X: fully customisable, interactive 3D and 360 degree virtual venues. Sold and delivered for Amazon, TikTok, L'Oréal, Panasonic, ADGM, and Central Bank of UAE. Amazon Smbhav 2020, one of India's largest business events that year, ran on the platform.
Outcome
A US$1 million revenue run rate in under ten months from a standing start, and 200,000+ registrations on Amazon Smbhav 2020. Proof that reading a market shift and shipping into it beats waiting it out.
