Banking Beyond
Banks
Brand
Year
Team / Unit
Tags
Saint Gobain
2024
ID8NXT
Multilingual Content, BFSI Marketing, Financial Inclusion
CHALLENGE
At large industry exhibitions, first impressions decide engagement. For Saint-Gobain, their Rockinsul insulation products were technically strong but difficult to communicate on the ground because their existing brochures and packaging lacked visual clarity and consistency. We are tasked to simplify a highly technical product without compromising on its value, and ensure that its design is aligned with global brand guidelines and looks appealing to a professional audience.
STRATEGY / BIG IDEA
This challenge required a B2B product design strategy supported by a structured platform ecosystem design approach. So, as a product experience architect, my team and I approached the industrial-grade insulation as a consumer product and simplified complex information while preserving industrial credibility. We focused on creating narrative-led design aligned with global brand standards to build a seamless identity across brochures, booths, and packaging.
EXECUTION
We implemented the platform ecosystem design in stages. My team first worked on designing a clean and visual-first product brochure with a clean layout and clear hierarchy. This was done to ensure faster comprehension of technical specifications during exhibitions and make the product stand-out.
Then, the team redesigned the Rockinsul packaging. We improved the structure, typography, and visual elements to make the product more recognisable.
Finally, we developed three sector-specific brochures that highlighted different industrial applications and ensured compliance with global identity guidelines across all formats.
Each element was designed with the perspective of an industrial design strategy consultant, balancing clarity, usability, and the brand’s technical authority.
OUTCOME
Strategic design thinking and storytelling can turn an industrial product into a clear, engaging, and globally aligned brand experience. Our structured B2B product design strategy improved engagement at key exhibitions and enabled faster understanding of complex product specifications. By unifying the brand experience across packaging and print, the platform ecosystem design strategy created a consistent and credible visual identity for Saint-Gobain.