ID8NXT

Building ID8NXT

Overview

The operator story: an AI first marketing studio built from launch to ₹30 crore+ cumulative revenue, with a leadership layer that runs it.

Challenge

Start a marketing business in 2022 with no legacy book, into a market where AI was about to reprice the entire agency model.

Strategy / Big Idea

Build AI first from day one instead of retrofitting later: GenAI content and film production, developer programs as a product line, enterprise GTM as the anchor practice, and a leadership layer hired early so the business runs on systems rather than on the founder.

Execution

Built the practice lines: brand solutions, demand generation, developer programs through ID8DevHub, and ID8Films for GenAI content. Hired functional leaders across enterprise accounts, brand solutions, new business, creative, and operations. 45 people at peak, 60+ clients, 200+ campaigns across 26 countries.