Dubai Land Department, Dubai Property Show
Dubai Property Show: International GTM
Overview
International marketing for Dubai Land Department's property exhibitions across China, the UK, India, and Russia.
Challenge
Dubai Land Department needed qualified international investor footfall at property exhibitions across four very different markets, each with its own media, brokers, and buying triggers.
Strategy / Big Idea
Market by market digital campaigns and content, backed by structural partnerships: brokers on the ground and UAE embassies in each territory, so the campaign arrived with credibility already attached.
Execution
Ran digital campaigns, content, and activations for China, the UK, India, and Russia; built broker and embassy partnerships; managed exhibitors at CXO level through each show; produced post show and industry reports for the Land Department.
Outcome
Delivered target investor footfall across the four international exhibitions and left the Land Department with reusable market reports and partner networks.
